Hayden Graham - Portfolio

Creative Producer · Video, Brand Design and Digital Platforms

About Hayden Graham

Creative producer with 8+ years across video production, digital content, brand design and web platforms. My process often begins with analogue methods (hand-drawn assets, collage, DIY textures) before moving into digital post-production. At the Catholic Diocese of Auckland, built in-house video capability from the ground up, replacing external contractors, procuring equipment, building the studio, and producing video for the diocese and its ministries and agencies.

  • Location: Auckland, New Zealand
  • Role: Creative Producer · Video, Brand Design and Digital Platforms
  • Phone: 027 414 7662
  • Email: haydenhasart@gmail.com
  • Website: https://haydengraham.zip

Core Skills

  • Film & Video: Directing, cinematography (Sony FX3, multi-camera), lighting, location and studio sound, editing and colour grading (Premiere Pro), live-streaming (vMix, OBS), broadcast and podcast production
  • Brand & Visual Design: Brand identity and style guides, typography, art direction, campaign design, editorial, packaging, print production, photography, 35mm film processing and scanning, Photoshop, InDesign, Illustrator, Lightroom, Canva
  • Digital Platforms: Website design and development (WordPress, Breakdance, WP Engine), information architecture, UI/UX, SEO and YouTube analytics, AI-assisted front-end prototyping (React, TypeScript, Tailwind CSS, GitHub, Vercel)
  • Production & Operations: Production planning and delivery, equipment budgeting and procurement, studio design, SOPs, staff and volunteer training

Experience & Leadership Highlights

Catholic Diocese of Auckland

Digital Media Producer · Office of the General Manager | Feb 2026 – present
Moved to the Office of the General Manager following an organisational restructure. Direct, record and edit weekly Sunday Mass broadcast for Shine TV. Lead redesign of diocesan website and directory in WordPress. Produce executive video messaging, fundraising campaigns, major event coverage and The Catholic Kiwi Podcast. Implemented brand kits across 10+ departments.

Videographer & Digital Storyteller · Pastoral Services Group | Sep 2024 – Feb 2026
Produced 117 videos in 2025 generating 1.73M+ views and 13,000+ hours of watch time across YouTube and Meta. Brought weekly Shine TV broadcast in-house (+67% output). Procured ~$30K equipment, built studio and SOPs. Grew YouTube views by 133%, subscribers by 191%, watch time by 84%. Bishop's video reflections drove +97.1% Facebook interactions in 2025.

More Than Just

Founder & Creative Producer | Jan 2023 – Aug 2024
Ran independent production and design practice serving commercial clients, community organisations and recording artists (Mitre 10 MEGA, Fleetcoach, SpaceToCo, Loving for Life, Valere).

Alpine Spas Ltd

Graphic Designer | Aug 2021 – Dec 2022
Designed creative for 58 integrated sales campaigns and product launches across New Zealand and Australia (Meta, Google, EDM, web banners, print, showroom signage).

Catholic Diocese of Hamilton

Resource Designer | Mar 2018 – Jul 2021
Directed and produced 353 videos (3.1M+ minutes watched, 324% social growth). Live-streamed daily Mass through 2020 lockdown. Installed $43K multi-camera broadcast system. Art directed Kete Kōrero magazine and rebuilt accessible CMS website.

Selected Creative Technology Projects

  • haydengraham.zip — Portfolio website designed as an interactive Windows folder interface.
  • Sound to Colour — Web app translating audio into colour by mapping pitch and harmonic key to perceptual colour science.
  • Serendipity — Video installation combining 10+ hours of separate video and audio into non-repeating sequences.